Deleting your data
Last updated 21 September 2026
There are a few different things you might want deleted, and they are not the same. Pick the one that describes you.
You connected a social account to an agency
Perhaps you are a business whose agency asked you to connect Instagram or a Facebook Page. You can take that back yourself, at any time, and you do not need us:
- From the link they sent you. Open it and press the ✕ next to any connected account. It is disconnected immediately.
- From the platform. Facebook: Settings and privacy → Settings → Business integrations. Instagram: Settings → Apps and websites. TikTok: Settings → Security → Manage app permissions. Google: your Google Account → Security → Third-party access.
From the link, we delete the access tokens for that account immediately. From the platform, the platform stops our access at once, and the tokens it issued no longer work. Either way, the account's name, handle and picture are deleted from Lyra within 30 days, and so is any YouTube data we held about the channel. Posts your agency already published stay on your platform, because they are yours and only you can remove them.
Asking Meta to delete your data
If you remove Lyra in Facebook's settings and ask Meta to delete the data it shared with us, Meta sends that request to https://api.lyra-social.com/api/meta/data-deletion. We disconnect every account linked to that Facebook login and delete its tokens, remove any Meta ad account connected with it along with its campaigns and figures, and Meta shows you a confirmation link to this page with a reference code.
Your agency's access to your ad account
Open the link your agency sent you, go to Advertising and press Remove this account. Its campaigns, spend history, rules and alerts are deleted from Lyra straight away, and your campaigns keep running in the platform untouched. To end the agency's own access to the account, remove them in Meta Business Settings (Business settings → Partners, or the ad account's assigned people and apps); access stops at once. Your agency can also remove it in Lyra (Promotion → Accounts → Remove), or write to us at the address below and we will do it within 30 days.
You have a Lyra account
Write to [email protected] from the address you sign in with, and say you want your account deleted. We remove your sign-in details, and — if you are the last owner of a workspace — everything in that workspace: connected accounts, scheduled and published posts, uploaded media, messages, and results.
We do this within 30 days and confirm when it is done.
You want a copy first
Ask at the same address and we will send you what we hold about you in a machine-readable format, before deleting anything.
You messaged or commented on an account
If you wrote to a business whose agency uses Lyra, your message is held for that agency, and they decide what happens to it. Ask them first; we will help them answer, and you can also write to [email protected]. Either way, direct messages are deleted automatically after 60 days and comments after 30.
You asked us for early access
Write to [email protected] and we will delete your request. Otherwise it is deleted automatically 12 months after you sent it.
What goes on its own
Some things expire without anybody asking:
- Direct messages, and the auto-reply records about them, after 60 days.
- Comments, after 30 days in the inbox, or 7 days once dismissed.
- A disconnected account's name, handle and picture, 30 days after disconnecting.
- Resolved ad alerts, after 90 days.
- Client portal visit records, after 180 days.
- Early access requests, after 12 months.
The privacy policy lists everything we hold and why.