Lyra
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Terms of service

Last updated 21 September 2026

These terms are the agreement between you and ניקולאי בטורין ורומן ופרינסקי, a partnership trading as כוכבים ברשת (עוסק מורשה 558625729), 2 Yehadut Sfarad St, Apt. 26, Ashkelon 7868030, Israel ("we", "us"), for your use of Lyra. By creating an account or a workspace you agree to them on behalf of yourself and the business you work for.

1. What Lyra is

Lyra is a workspace for marketing agencies to publish, schedule, answer messages and comments, read results and manage advertising on their clients' social media accounts. It acts on the accounts you connect, using only the permissions those platforms grant.

2. Who may use it

  • Lyra is for businesses. You must be 18 or over and using it for work.
  • During early access, accounts are by invitation. We decide whom to invite, and an invitation is personal to the address it was sent to.

3. Early access

  • Lyra is free during early access. Nothing is charged without a separate agreement that you accept.
  • Features may change, appear or be removed while we build Lyra with the agencies using it. We will tell you before removing anything you rely on.
  • We may end early access, or introduce paid plans, with at least 30 days' notice by email. You can then choose whether to continue.

4. Your account and your team

  • You are responsible for everything done under your sign-in. Keep your password to yourself.
  • Everyone you invite into a workspace acts on its behalf. The workspace's owners are responsible for what members do there, and for giving each the role they need and no more.
  • Tell us straight away at [email protected] if you think your account has been misused.

5. Accounts you connect

You must have the right to act for every social account and ad account connected to your workspace. If you manage accounts for a client, you must have their permission, and it should be theirs to give: that is what the client portal link is for, and they can withdraw it there at any time.

6. The platforms' own terms

Every platform Lyra connects to has its own terms, and you must keep to them as well as these. If a platform restricts, suspends or removes an account or a post, that is between you and the platform, and we cannot appeal on your behalf.

7. Acceptable use

You may not use Lyra to:

  • send spam, or messages to people who have not written to the account first;
  • impersonate anyone, or publish content that is unlawful, deceptive, or infringes someone else's rights;
  • break a platform's rules, including its rules on labelling AI-generated or paid content;
  • get around a platform's limits, or Lyra's own rate limits and security;
  • scrape data, reverse-engineer Lyra, or resell access to it without our written agreement.

We may suspend a workspace, an API key or an account that is being used this way, or that puts Lyra's standing with a platform at risk. We will tell you why where we can, and restore access once the problem is fixed.

8. Your content

What you publish stays yours. You give us only the permission needed to store it, process it and send it to the platforms you choose, for as long as you use Lyra. We do not use your content, or your clients' messages, to train AI models. You are responsible for your content being lawful and for holding the rights to it, including any music, images and people in it.

9. Advertising

Ad accounts belong to you or your clients, and the money is spent from them under your contract with Meta or Google. We are not a party to it and never handle payment. A monthly limit set in Lyra is written into Meta's own account spending limit, which Meta enforces; on Google Ads, where no such limit exists, Lyra pauses the campaigns when the limit is reached, which can happen after the moment it was crossed. Check the platform itself for what was actually spent.

10. The API and webhooks

  • Keep API keys and webhook secrets secret and on your servers. Never put them in a browser, an app or a public repository.
  • You are responsible for everything done with your keys.
  • We may rate-limit requests, and revoke a key that is abused or exposed.

11. When platforms say no

Platforms reject, delay, alter and occasionally duplicate posts, and change their APIs without warning. Lyra reports what each platform tells it, but we cannot guarantee that a post is published exactly as and when scheduled. Check anything important on the platform itself.

12. Availability

We work to keep Lyra running and your data safe, but during early access we do not promise any level of availability. Much of what Lyra does depends on other companies' services.

13. Data protection

How we handle personal data is set out in the privacy policy. Where you use Lyra for your clients' data, our data processing agreement forms part of these terms, and the providers we rely on are listed on the subprocessors page.

14. Leaving, and taking your data with you

  • You can stop using Lyra at any time.
  • Before you go, ask us for an export of your workspace's data in a machine-readable format and we will provide it within 30 days.
  • When a workspace is closed we delete its data within 30 days, as described on the deletion page.
  • We may close a workspace that breaks these terms, after telling you why and, where the problem can be fixed, giving you a chance to fix it.

15. Our intellectual property

Lyra's software, design and name are ours. These terms give you the right to use Lyra, not ownership of any of it. Platform names and logos belong to their owners, and Lyra is not affiliated with or endorsed by them.

16. No warranties

Lyra is provided as it is and as available. To the extent the law allows, we make no promises beyond those in these terms, including that it will be uninterrupted, error-free or suited to a particular purpose.

17. Limitation of liability

To the extent the law allows, we are not liable for indirect or consequential loss, lost profit, lost revenue, lost data or lost reputation, or for anything a platform does to your accounts, posts or ads. Our total liability for everything arising from Lyra is limited to the greater of what you paid us in the 12 months before the claim and ₪400. Nothing here limits liability for fraud, wilful misconduct, or anything else that cannot lawfully be limited.

18. Indemnity

You will cover us against claims by others arising from your content, from accounts you connected without the right to, or from your breach of these terms or of a platform's terms.

19. Changes to these terms

We will email workspace owners at least 30 days before a material change takes effect, and show the new date at the top. If you keep using Lyra after that, the new terms apply; if you don't agree, you can leave as described above.

20. Law and disputes

These terms are governed by the laws of Israel, and the courts of Tel Aviv-Jaffa have exclusive jurisdiction. Before going to court, both sides will first try for 30 days to settle the dispute by writing to each other. If you are a consumer, you keep any protection the law of your own country gives you.

21. Contact

Questions about these terms: [email protected]. Everything else: [email protected].